Visual Persuasion: The Role of Images in Advertising Essay

Advertising is part of our daily lives as advertisers use numerous ways to attract the customer’s attention. Advertising can be referred to as non-personal communication on a corporation or its products that are broadcasted to viewers through a mass medium. All efforts to inform and convince must respect the principles of human freedom for them to be right. Highest ethics should be practiced when advertising to children. Advertisers should shape their subject to attract audiences of the scope and demographic structure sought. Advertisers should practice transparency. There should be the need for proper conduct and rapport with consumers ought to be honest and fair. . All advertisements normally use rhetoric images as well as visual effects that make these products appealing to consumers. The question is, what is the purpose for the advertisements and what makes a consumer to see the images and want to try the alcoholic product. Advertisements are normally done on TV, magazines and the radios hence are accessible to the target market in this case of whiskey advertisement the young adults.  The advertisement industry has grown rapidly in the past years as effective advertisements has led to increase in sales for companies, hence the need for companies to study all means that an advertisement can attract the attention of the potential buyer of any product. One of the most common ways of advertising in alcohol products but controversial is the use of sex to sell alcoholic products (Carstarphen et al, 114). To analyze  the advertisement of Evan Williams’ whiskey, a rhetorical triangle is used. Also included are ethos, pathos as well as logos. The target audience for this advertisement was young males and females in their late teens, mid and late twenties. The advertiser uses pathos in the advertisement by evoking emotional feelings especially from the men.To get the male side of the equation, the advertiser draws attention as well as interest, by the use of a striking, attractive young lady on the right side of the advertisement, in bright colors to draw attention to a bottle of whiskey that is right in the center of the page. The thing that makes the attention of people to stick is that the attractive young lady is in fact posing next to nothing despite being incredibly good looking. There is also a way to get female attention to the advertisement. This is done through showing a plain girl, seeming a typical girl during the younger years. Besides that, there is an image of the same little girl but now she has become a woman, very attractive, more powerful, and full of confidence and self-esteem. Then the only way to achieve that is by drinking Evan Williams Kentucky straight bourbon whiskey. (Williams) The purpose of the advertisement is to attract the young adults to consume the advertised whiskey. The first very important information that is sent across to all potential buyers is that the whiskey has been brewed for seven years before being brought to the market. With a longer period of brewing, it means that the whiskey is matured and of quality hence being attractive to potential buyers. The use of this point illustrates the advertiser’s use of logos in the advertisement as they expect the consumer to be rational in their analysis of the advertisement such that they can tell the time period the whiskey took to mature. The advertiser uses sexual stereotypes that include a blonde hair, with blue eyes as well as breasts that are large in size. The whole thing leads to the impression that sex sells (Carstarphen et al, 114). This is the advertiser appealing to the ethos. Also cannot see the trustworthiness of this advert writer and most likely there is a snobby attitude as it seems that the only way that people care about others is if they are good looking and  the less attractive are viewed unequal. This fails to comply with the ethos such that it is not ethically right. It is also difficult for the woman who is less attractive on the right side of the advertisement to  achieve similar opportunities  than the one  who appears sexually enticing to the audience.  I believe that the advertisement is showing poor ethics hence failing to comply with the industry ethos. Logically the advertisement is essentially sexual. There is the use of a scantily clad lady, who looks so attractive in bright colors, standing just next to a bottle of whiskey. The  advertiser also tries to use a slogan that will go with the product as well as its application in a completely different situation including a woman. They also show how better it gets when aged seven years. It is degrading to the woman  who appears in the advertisement since it shows  her being  ugly in the first image, and then again  in  another shot, she appears years  later  with less clothing and  make up  done,  suggesting that  she now looks better.  The problem with it is that only few women look like that hence setting the bar too high to reach for ordinary people. I would also mention that there is nothing wrong with girl on the left as she is plain and simple.  The collective responsibility of the society is drained away through wearing close to nothing in order to catch attention as well as impress.  The photo on the left looks worse because they have not done the hair. The lady also wears a shirt that’s wrinkled, simple earnings as well as a simplistic vest. The advertiser  tries to get sexual emotions in most of their alcohol advertisements. Here they have used an attractive woman standing close to a bottle of whiskey. t. The advertisement is able to connect emotionally with the consumers who eventually buy the products. The campaign makes it more differentiated in product in comparison to its competitors. The effectiveness of the advertising campaign can be seen in the responsiveness of the consumers such that they are able to consume more of the products hence an increase in the products sales revenue. This thus highlights the effectiveness of the advertisement. The target audience of this campaign is the general public more specifically, home. The effectiveness in the delivery of the advertisement is quite successful. To me, the delivery of the advertisement is easy to relate to and because of that. I could be easily convinced do consume the product. The effective delivery of the advertisement makes its more appealing to the target audience hence helps in the achievement of their desired marketing goals.There is the impression that drinking this product will make the person to get this particular woman. There is the attraction on the female emotional side whereby there is the talk of how a young decent looking woman goes on to become attractive, the impression created here being that this product makes women become very attractive. This is appealing to consumer ethos. In the advert, the younger girl who looks less attractive  seems to be less confident  but in the older picture she looks more attractive. In the newer picture, she looks more vibrant and her clothing is more sexually proactive than in her older self, where she used to cover up and dint show any skin. Therefore the advert shows that a person becomes happier if they are good looking and sexually dressed unlike when they are not good looking persons Conclusion             In conclusion, I think the use of sexual appeal is a terrible way of advertising. The problem is that all companies have adopted this way of advertising and this has led to consumption of alcohol even for the under aged. I have also noticed that the different angles of this advertisement are similar as sex is used to sell everything. The society also seems to have adapted to this type of advertisement and therefore no changes will occur any time soon hence sexually racy ads will continue to be seen in the magazines (Sell now, 89). Hopefully companies will one day do away with these types of ads and make ads that are suitable to our culture. References Carstarphen, Meta G, and Susan C. Zavoina. Sexual Rhetoric: Media Perspectives on Sexuality, Gender, and Identity. Westport, Conn: Grenwood Press, 1999. Print. Messaris, Paul. Visual Persuasion: The Role of Images in Advertising. London: Sage Publications, 2002. Print. Sellnow, Deanna D. The Rhetorical Power of Popular Culture: Considering Mediated Texts. Los Angeles: SAGE, 2010. Print. Williams, Evan. ThinkUP Cube. 2012. Web. http://www.thinkupcube.com/portfolios/evan-williams/ BIBLIOGRAPHY l 1033 n.d. Evan William Whiskey Advertisement. . Source document

Estimation Of GFR Kidney Disease Health And Social Care Essay

AbstractionBackgroundPurpose of our survey was to happen out correlativity between estimated Glomerular Filtration Rate ( eGFR ) by Modification of Diet in Renal Disease ( MDRD ) expression and eGFR by Cockcroft-Gault ( CG ) equations, in patients with chronic kidney disease ( CKD ) , and to see whether they can be used interchangeably.MethodWe conducted a cross subdivision survey of 70 patients presented to the nephrology clinic over a period of one twelvemonth. We compared the eGFR by these two expressions in five phases of CKD. Abbreviated 4 variable MDRD expression was used.ConsequenceMDRD consequences were expressed in ml/min/1.73m2 and CG consequences in ml/min. Age scope was 15 – 79 old ages ; Male 49 % , Female 51 % . The correlativity ( R ) between eGFR by MDRD and eGFR by CG for CKD stages 1 to 5 was 0.64 ; 0.31 ; 0.32 ; 0.67 ; and 0.45 severally. The correlativity ( R ) between creatinine clearance by 24 hr urine aggregation to eGFR by MDRD expression was 0.84 ( P: 0.001 ) and to eGFR by CG expression was and 0.79 ( P: 0.001 ) .DecisionWe conclude that Cockcroft-Gault ( CG ) equation correlates best with MDRD expression at CKD phase 4 followed by phase one. Cockcroft-Gault expression underestimated eGFR in phases 1, 2 and 3. We speculate that standardization of Cockcroft-Gault equation to the organic structure surface country of.73m2 will farther better the correlativity but will diminish its utility on bed side. . There is a demand of a big graduated table population based survey to formalize our consequences.Index WORDSMDRD, Cockcroft-Gault, Chronic kidney diseaseIntroduction:Alteration of Diet in Renal Disease ( MDRD ) and Cockcroft-Gault ( CG ) equations are the most common methods of appraisal of Glomerular Filtration Rate ( GFR ) . Both formulas depend upon serum Creatinine to gauge GFR. Creatinine clearance measuring utilizing 24 hours urine aggregation is mostly abandoned in favour of the MDRD and CG expressions. It is chiefly because of the familial troubles in accurate aggregation of 24 hours urine. Cockcroft-Gault expression remained the most common method of bedside appraisal of GFR. It requires weight in add-on to age but still is really easy to utilize without a reckoner or computing machine. This advantage of CG expression is maintaining it alive in spite the of rapid popularity of MDRD expression. Numerous surveies are done to compare these two equations in assorted scenes. However the information from Asia particularly from Pakistan is bare [ 1 ] . Purpose of our survey was to happen out correlativity between the two equations in patients with chronic kidney disease ( CKD ) and to see whether they can be used interchangeably.MethodsWe conducted a cross subdivision survey of 70 patients presented to the nephrology clinic of a third attention infirmary in Karachi Pakistan over a period of 1 twelvemonth from January 2006 to December 2006. Aim of our survey was to happen out correlativity between estimated Glomerular Filtration Rate ( eGFR ) by Modification of Diet in Renal Disease ( MDRD ) and eGFR by Cockcroft-Gault ( CG ) equations in patients with chronic kidney disease ( CKD ) and to see whether they can be used interchangeably. Age scope was 15 – 79 old ages. Male were 49 % , female were 51 % . Patients with acute nephritic failure were excluded. All the patients in the survey were divided into five groups harmonizing to the kidney disease outcome quality enterprise ( KDOQI ) categorization of chronic kidney disease as follows: Group 1: GFR & gt ; 90 ; Group 2: GFR 90 – 60 ; Group 3: GFR 30 – 59 ; Group 4: GFR 15 – 29 and group 5: GFR & lt ; 15 ml/ min/1.73m2. Abbreviated four variable MDRD expression was used.to estimated GFR ( ml/min per 1.73 M2 ) utilizing the equation:186 x [ serum creatinine ( mg/dl ) ] -1.154 x ( age ) -0.203 x ( 0.742 if female ) . Estimated GFR utilizing the CG equation ml/min ) was calculated as follows: ( 140 – age ) ten ( weight in kilogram ) /serum creatinine ( mg/dl ) x 72 ten ( 0.85 if female ) . Measured creatinine clearance was calculated by 24 hr urine aggregation and utilizing the expression: creatinine elimination ( mg/kg per twenty-four hours ) divided by serum creatinine ( mg/dl ) divided by 14.4 ( min/d per dl/ml ) . Data was analyzed utilizing SPSS package.ConsequencesMDRD consequences were expressed in ml/min/1.73m2 and CG consequences in ml/min. Mean GFR by MDRD expression for CKD stages 1 to 5 was 111AÂ ±30, 77AÂ ±24, 39AÂ ±9, 21AÂ ±6 and 13AÂ ±4 severally. Mean GFR by Cockcroft-Gault equation for CKD phase 1 to 5 was 119AÂ ±28, 78AÂ ±13, 43AÂ ±7, 23AÂ ±3 and 12AÂ ±2 severally ( t able 1 ) . The correlativity coefficient ( R ) between eGFR by MDRD and eGFR by Cockcroft-Gault for CKD phases 1-5 was 0.64 ; 0.31 ; 0.32 ; 0.67 ; and 0.45 severally ( table 2 ) . Mean and average eGFR by MDRD was 48AÂ ±40 and 32 ( 58-7 ) severally for all patients. Mean and average eGFR by Cockcroft-Gault was 52AÂ ±42 and 36 ( 197-7 ) severally for all patients ( table 3 ) . The Cockcroft-Gault equation correlated best with MDRD expression at CKD phase four followed by the phase one. The eGFR by MDRD was lesser as comparison to by CG, in phases 1, 2 and 3. The creatinine clearance by 24 urine aggregation was correlated to the eGFR by MDRD expression. The R value was 0.84 with p value of 0.001. Similarly the creatinine clearance by 24 urine aggregation was correlated to the eGFR by CG expression. The R value was 0.79 with p value of 0.001. ( Table 4 )DiscussionAccurate measuring of GFR in chronic kidney disease can non be overemphasized. It is particularly of import when GFR reaches near phase 3 and 4. The of import determination like doing AV fistulous withers and induction of nephritic replacing therapy are taken at this clip. There were more than eight expressions introduced to gauge GFR but merely two viz. Cockcroft-Gault ( CG ) and MDRD got the credence by the medical community. The CG Formula was proposed every bit early as 1976 [ 2 ] . Because of its simpleness and bedside usage, it was readily accepted by the doctors. The CG expression enjoyed this monopoly till the MDRD equation was introduced in 1999 [ 3 ] . Twenty four hr urine aggregation for Creatinine clearance measuring is non method of pick because of several booby traps. The most of import being the 24 hr urine aggregation is frequently non accurate. In add-on the serum creatinine remains within normal scope in early phases of CKD due to increased cannular secernment ensuing in overestimate of GFR. Using Inulin clearance to mensurate GFR is really cumbrous and non practical for everyday clinical pattern. Alternatively, the radioactive and non-radioactive based markers e.g. Iothalamate, Iohexol, DTPA and EDTA are used. The isotope based GFR measurings are thought to be the most accurate but they are dearly-won and non available in many research labs. Therefore their public-service corporation is confined practically to research. They are used as a gilded criterion to formalize the truth of eGFR by MDRD or CG equations. In our survey we still used the traditional 24 hr urine aggregation to cipher creatinine clearance. We were really peculiar and thorough in giving the direction to the patients. The strong correlativity of 24 hr creatinine clearance to eGFR by CG every bit good as MDRD expression goes in favour of our premise that urine aggregation was accurate. MDRD survey equation originally required six variables viz. Serum Creatinine, Serum Albumin, Serum Urea Nitrogen, Gender, Age and Race. Later a simpler four variable equation was proposed and is considered to be a good as six variable equation [ 3 ] . This brief MDRD equation requires Serum Creatinine, Age, Gender and Race merely. It does non necessitate Serum Albumin and Serum Urea Nitrogen. The usage of standardised serum creatinine in re-expressed 4 variable MDRD expression improves the truth [ 4, 5 ] . Surveies have shown that accommodation for organic structure surface country improves the truth of Cockcroft-Gault expression [ 6,7 ] . The demand of this simpler four variable MDRD equation raised due to trouble of utilizing 6 variable equation on bedside. However still its chief drawback remains the demand of a computing machine. There are a figure of surveies comparing the MDRD to CG expression with variable consequences. Following is the reappraisal of some of import surveies. MDRD equation provides indifferent and moderately accurate estimations across broad scope of subgroups when GFR is less than 60 ( CKD Stage 3, 4 & A ; 5 ) [ 8 ] . They besides proved to be dependable for followup in CKD patients in longitudinal surveies [ 9 ] . MDRD equation performed better than CG equation in CKD, when GFR was less than 60 ml/min/ 1.73 M2. On the other manus CG equation performed better in healthy kidney givers [ 10 ] . CG expression was less precise than MDRD equation in most instances with average GFR of 59.8 ml/ min/ 1.73 M2s [ 11 ] . In another survey appraisal of GFR in older patients with CKD and average GFR of 53 ml/ min/ 1.73 m2. , the CG Formula was more precise than MDR Formula [ 12 ] . In diabetic patients MDRD every bit good as CG expression correlated good with isotopic GFR measurings, but MDRD equation turned-out to be more accurate [ 13 ] . In ill hospitalized patients the public presentation of MDRD and CG equation was compared, utilizing Iodine iothalamate as a control. MDRD equation performed better [ 14 ] . MDRD Formula as comparison to CG expression underestimates GFR in healthy persons [ 15 ] . MDRD expression was more accurate than CG expression in ESRD patients. However MDRD expression underestimated GFR when inulin clearance was more than 8 ml/min/1.73 M2 and overestimated GFR when inulin clearance was less than 8 ml/min/1.73 M2. On the other manus CG expression overestimated GFR when inulin clearance was less than 13 ml/mim/11.73 M2. [ 16 ] . In patients with CKD but normal serum creatinine, CG Formula was found to be more accurate than MDRD Formula. Measurement of GFR by endogenous and exogenic filtration markers might be the most prudent scheme [ 17 ] .DecisionWe conclude that CG Formula correlates with MDRD equation best at CKD stages 4 and overestimated GFR at phases 1, 2, 3. The two expressions may be used interchangeably at phase 4 & A ; 1. Measurement of 24 hr urine creatinine clearance may still be dependable if patients are counseled decently. Standardization of GFR for organic structure surface country of 1.73 m2.improves the truth of Cockcroft Gualt expression. We speculate that this in bend will better its correlativity with MDRD expression. However we suspect that perplexing the Cockcroft Gualt expression by including the organic structure surface country in equation will diminish its utility on bed side. It is improbable that MDRD expression will replace Cockcroft Gualt expression in clinical medical pattern shortly because of its dependence upon a computing machine plan.

Westdeutsche Landesbank Girozentrale

Previously, the courts had only allowed awards of compound interest if the claimant could establish a property right (though this was later reversed in Samara Metals Ltd v IIRC[I]). Accordingly Westchester bank argued that when it paid over the money a re us Ting trust arose immediately, because the bank plainly did not intend to make a gift. Among t he arguments, counsel for the bank submitted that a resulting trust arose on all unjust enrichment claim s, which this was, given that the basis for the initial contract had failed.The council contended that on trade sectional trust law principles here could be no resulting trust (and therefore no property right, and comps undo interest) because the council's conscience could not be affected when it could not know (before the judgment in Hazel) that the contract was void. A resulting trust needed to be linked to a deemed intent Zion of the parties that money be held on trust, but there was none because the bank had intended t he money to pass under a valid swap agreement (even though it did not turn out that way).It followed t hat compound interest could only begin accruing from the later date of the council's conscience been g affected. On the 18 February 1 993, Hoboes J held the bank could recover the money because the council had been unjustly enriched at the bank's expense, and could recover compound I interest. Hazel v Hammerheads and Pelham LABEL] was considered and Sinclair v Brougham] was applied. On the 17 December 1993, the Court of Appeal, with Dillon U, Elegant LLC and Kennedy LLC, upheld the High Court, with Andrew Burrows acting for Collision LB, and Jonathan Assumption ICQ for Westchester.The council appealed. Judgment The House of Lords by a majority (Lord Brownstone's, Lord Slyly and Lord d Lloyd) held that Westchester bank could only recover its money with simple interest because e it only had a personal claim for recovery in a common law action of money had and received. But the e bank had no pro prietary equitable claim under a resulting trust. There was no resulting trust because t was necessary that the council's conscience had been affected when it received the money, by knoll edge that the transaction had been ultra fires and void.Consequently it was necessary that there would d be an â€Å"intention† that the money be held on trust, but this was not possible because nobody knew that the transaction would turn UT to be void until the House of Lords' decision in Hazel v Hammerheads and Pelham LB in 1991. [4] In his Lordship's view all resulting trusts (even those described by Meagerly a s â€Å"automatic† in Re Bandleader's Trusts (No depended on intention and were not connected with the law of unjust enrichment. It followed that no trust arose, and there was only a personal claim m for the money back.This meant, said the majority, that only simple interest, and not compound interest t was payable (a controversial decision that was overturned in Samara Meta ls Ltd v IIRC[6]). The two dissenting judges, Lord Goff and Lord Wolf, also thought that there would be no resulting trust of the money because if a proprietary claim were available, in other case s like this it would have an unfair impact on other creditors of an insolvent debtor, and similarly because it could potentially be unfair if assets could be traced.However, they would have held that compound d interest should be available on personal claims. Lord Goff, however, expressly did not enter into a discussion of the points about unjust enrichment that went beyond the scope of the present case. Lord d Wolf quoted De Havilland v Powerboat[7] where Lord Mansfield CA stated, â€Å"that though by the common law, book debts http://en. Kipped. Org/wick/ do not of course carry interest, it may be payable in consequence of the usage e of particular branches of trade; or of a special agreement†.There was no reason why compound intern SST should not be awarded if it was ordinary com mercial practice. Lord Goff gave his judgment first, agreeing that there was no resulting trust of r different reasons, but in dissent arguing that compound interest should be awarded on personal claim (2) A proprietary claim in restitution have already stated that restitution in these cases can be achieved by means off personal claim in restitution. The question has however arisen whether the Bank should also have the benefit of an equitable proprietary claim in the form of a resulting trust.The immediate reaction must be why should it? Take the present case. The parties have entered into commercial transaction. The transaction has, for technical reasons, been held to be void from the beginning. Each party is entitled to recover its money, with the result that the balance must be repaid. But why should the plaintiff Bank be given the additional benefits Lord Goff. Which flow from a proprietary claim, for example the benefit of achieving priority in the event of the defendant's inso lvency?After all, it has entered into a commercial transact Zion, and so taken the risk of the defendant's insolvency, just like the defendant's other car editors who have contracted with it, not to mention other creditors to whom the defendant t may be liable to pay damages in tort. Feel bound to say that I would not at first sight have thought that an equitable proprietary claim in the form of a trust should be made available to the Bank I n the present case, but for two things.The first is the decision of this House in Since air v Brougham [1 914] AC 398, which appears to provide authority that a resulting trust may ended arise in a case such as the present. The second is that on the authority sees there is an equitable jurisdiction to award the plaintiff compound interest in cases who ere the defendant is a trustee. It is the combination of those two factors which has pr vided the foundation for the principal arguments advanced on behalf of the Bank in sup port of its submission that it was entitled to an award of compound interest.Lord Goff considered points about compound interest, suggesting there as no particular reason why compound interest should not be awarded for persona I claims. He then continued on the issue of proprietary restitution†¦ In a most interesting and challenging paper published in Equity: Contemporary Y Legal Developments (1992 deed. Goldstein). Professor Birds has argued for a wider roll e for the resulting trust in the field of restitution, and specifically for its availability in ca sees of mistake and failure of consideration. His thesis is avowedly experimental, writ ten to test the temperature or the water.I feel bound to respond that the temperature o f the water must be regarded as decidedly cold: see. E. G. , Professor Burrows in [1995] RL R 15. And Mr.. W. J. Swaddling in (1996) 16 Legal Studies 133. In the first place, as Lord Brownstone's points out, to impose a resulting try just in such cases is inconsistent with t he traditional principles of trust law. For on re accept of the money by the payee it is to be presumed that (as in the present case) the Eden itty of the money is immediately lost by mixing with other assets of the payee, and at the at time the payee has no knowledge of the facts giving rise to the failure of consideration.By the time that those facts come to light, and the conscience of the payee may there ebb be affected, there will therefore be no identifiable fund to which a trust can attach h. But there re other difficulties. First, there is no general rule that the property in money paid under a void contract does not pass to the payee: and it is difficult to escape the con occlusion that, as a general rule, the beneficial interest to the money likewise passes to the p aye.This must certainly be the case where the consideration for the payment fails after the payment is made, as in cases of frustration or breach of contract: and there a appears to be no good reason why the sa me should not apply in cases where, as in the pres .NET case, the contract under which the payment is made is void ABA monition and the considerate on for the payment therefore fails at the time of payment. It is true that the doctrine of mistake might be invoked where the mistake is fundamental in the orthodox sense of that word.But that is not the position in the present case: moreover the mistake in the p resent case must be classified as a mistake of law which, as at the law at present stands, c rates its own special problems. No doubt that uncircumcised doctrine will fall to be race insider when an appropriate case occurs: but I cannot think that the present is such a case, since not only has the point not been argued but (as will appear) it is my opinion the t there is any event jurisdiction to award compound interest in the present case.For all of these reasons I conclude, in agreement with my noble and learned friend, that there e is no basis for holding that a resulting tru st arises in cases where money has been paid u ender a contract which is ultra fires and therefore void ABA monition. This conclusion has t he effect that all the practical problems which would flow from the imposition of a rest Ting trust in a case such as the present, in particular the imposition upon the recipient o f the normal duties of trustee, do not arise.The dramatic consequences which would occur re detailed by Professor Burrows in his article on ‘Swaps and the Friction between n Common Law and Equity' in [1995] RL 1 5, 27: the duty to account for profits accruing f room the trust property; the inability of the payee to rely upon the defense of change of position: the absence of any limitation period: and so on. Professor Burrows even goes so far as to conclude that the action for money had and received would be rendered otiose SE in such cases, and indeed in all cases where the payer seeks restitution of mistaken p aments.However, if no resulting trust arises, it al so follows that the payer in a case such h as the resent cannot achieve priority over the payee's general creditors in the even OTF his insolvency a conclusion which appears to me to be just. For all these reasons conclude that there is no basis for imposing a resulting trust in the present case, and I therefore reject the Bank's submission that it was here .NET title to proceed by way of an equitable proprietary claim. I need only add that, in area Chining that conclusion, I do not find it necessary to review the decision Of Colluding J. N C hash Manhattan Bank AN v Israelites Bank (London) Ltd [1 981] Chi 105. Lord Brotherliness's judgment, agreed with by the majority, followed. Was there a Trust? The Argument for the Bank in Outline The Bank submitted that, since the contract was void, title did not pass at the date of payment either at law or in equity. The legal title of the Bank was extinguish d as soon as the money was paid into the mixed account, whereupon the legal title be came me vested in the local authority.But, it was argued, this did not affect the equitable inter est., which remained vested in the Bank (â€Å"the retention of title point†). It was submitted t hat whenever the legal interest in property is vested in one person and the equity blew interest n another, the owner of the legal interest holds it on trust for the owner of the e equitable title: â€Å"the separation of the legal from the equitable interest necessarily import TTS a trust. † For this latter proposition (â€Å"the separation of title point†) the Bank, of course, relies on Sinclair v Brougham [1914] AC 598 and Chase Manhattan Bank [1981] Chi 105.The generality of these submissions was narrowed by submitting that the trust t which arose in this case was a resulting trust â€Å"not of an active character†: see per Vise count Holland L. C. In Sinclair v Brougham, at p. 421. This submission was reinforced , after implosion of the oral argument, by sen ding to your Lordships Professor Pete r Birds' paper Restitution and Resulting Trusts,† Goldstein, Equity: Contemporary Leg al Developments (1992). P. 335. Unfortunately your Lordships have not had the advantage of any submissions from the local authority on this paper, but an article by Wi Lima Swaddling â€Å"A new role for resulting trusts? 16 Legal Studies 133 puts forward c enter arguments which I have found persuasive. It is to be noted that the Bank did not found any argument on the basis that t he local authority was liable to repay either as a constructive trustee or under the in p reason liability of the wrongful recipient of the estate of a deceased person establish deed by In re Diploid [1 948] Chi. 465. Therefore do not further consider those points. The Breadth of the Submission Although the actual question in issue on the appeal is a narrow one, on the AR GU meets presented it is necessary to consider fundamental principles of trust law.

Globalization Essay Example | Topics and Well Written Essays - 1750 words - 2

Globalization - Essay Example Understanding this reality is part and parcel of seeking to understand the means by which the transnational and national are juxtapose with one another in the film. A perfect example of this is with regards to the scene construction, costume design, and representation of tradition that is denoted with regards to the police academy. What is represented is a police academy, norms and traditions that are indicative of the British colonial and postcolonial governments that ruled over the region of Hong Kong for well over a century. Within these scenes, British uniforms, traditions, salutes, and other social constructs are clearly evidenced. This is of course represented to be a traditional understanding of Hong Kong culture and nationalism. Although the pure and true definition of this harkens back to a prior colonial influence, the viewer is nonetheless engaged with an appreciation for the fact that these traditions and norms have a common relationship to the cultures, norms, and tradit ions of Hong Kong and the modern interpretation of how it views itself. Alongside this traditional and somewhat stiff interpretation of morality, culture, and tradition, there exists an underworld of fast-paced, luxurious, sexy, well-dressed villains that seek to exploit individuals from Hong Kong and around the world by various acts of illegality. Although it is not a new construct to cast and symbolize the criminal elements as having large amounts of wealth, influence, and power, the particular film in question draws a very strong level of parallel between the fact that a very local, domestic, and national police force finds itself in a position of engaging with a national crime syndicate that operates on a global level and can easily leverage influence far beyond that which the...The analyst does not need to look very hard in order to discern how this is first represented. A careful fabric of images, tacit understanding, music, and scene construction all put forward an understand ing and notion that a conflict exists between the domestic and the â€Å"other†. Although this could easily been represented in many different jurisdictions or locations around the globe, the setting of Hong Kong is unique due to the fact that it has only recently experienced a change in governmental/protectorate status. Understanding this reality is part and parcel of seeking to understand the means by which the transnational and national are juxtapose with one another in the film. Although the pure and true definition of this harkens back to a prior colonial influence, the viewer is nonetheless engaged with an appreciation for the fact that these traditions and norms have a common relationship to the cultures, norms, and traditions of Hong Kong and the modern interpretation of how it views itself. the reader can come to an appreciation for how national and transnational issues are related to the viewer within the film in question. Although many of the mechanisms which are utilized by the filmmakers have been utilized in many other films previously, they are nonetheless effective in engaging the viewer with an understanding of the fact that a litany of different factors impact upon the plot in question. So, we can safely assume that a film instead is able to engage the viewer with an appreciation by which both entities question leverage an understanding and application of a national and transnational approach.

Edward Said's History Essay Example | Topics and Well Written Essays - 500 words

Edward Said's History - Essay Example What happened to the women The rules made up by the men are taken for granted to be naturally just the way things are; there is no contrapuntal telling of history in the case of the Bible. So Hagar was given by Sarah to Abraham to create a son for him. There is no indication of any kind of questioning on Sarah's part about the correctness of giving away another woman's body for the sake of her husband being able to pass down his wealth. It was, indeed, Abraham's wealth, not Sarah's, because women owned nothing. The story of Abraham and Sarah, however, never indicates even a hint of resentment on Sarah's part. History has always been written by its victors. Said is trying to change what is, apparently, an innate and natural way for humans to do things. Said wants a history to be told that includes diverse voices: the voices of the imperialized and well as the voices of the imperialists, of the slave as well as the slave masters, of women, of all the oppressed. That is what he says. In the meanwhile, he is staunchly anti-Israel and complains that Palestinian voices are not heard.

The earth did not devour him by tomas rivera Essay

The earth did not devour him by tomas rivera - Essay Example The first and last stories construct the book as specifically starting and conclusively narration. . It depicts the migrant Chicano workers who are in no better condition than slaves; in fact they are probably worse off. Slaves were the property of owners who regarded upon whom they had invested money and accordingly were taken care of as â€Å"valued financial investments.† The migrant workers were not considered investments, and were living and working in conditions of slavery without even the basic reimbursement. (Tomas Rivera, â€Å"Remembering, Discovery and Volition in the Literary Imaginative Process,† in Tomas Rivera: The Complete Works (1975). The narration of Tomas Rivera’s books ‘the earth did not devour him† is about the predicament and patient survival of Mexican American farm workers, which has made prominent and strengthened the Chicano national perception. The narration is part of the author’s personal experience while working o n a farm during his youth, because his parents were migrant workers. The quality of the book is the way that the subject matter poses a challenge to readers and critics alike. The narration begins with the story â€Å"The Lost Year† and continues with thirteen short unnamed essays and twelve essays that are named and end with the story â€Å"Under the House†. ... .  Ã‚   With the expansion of American modernizing influences, the pressure on the migrant workers increased to become a part of American culture, which further exacerbated and makes worse the plight of the migrant’s already dismal state of affairs. This disorderly and turbulent state of affairs is accessed through the mind of a Mexican American boy, who evaluates his feelings of ethnic indecision by questioning his community’s customary way of life. Some of the short essays depict irregular attempts by the boy to congregate his thoughts and feelings towards successive development for rational intelligibility. In the course of his steady allusion to darkness, night, or sleep in all the essays, Rivera strengthens the boy’s succession from mental vagueness about his community’s knowledge to academic clarification regarding the community’s circumstances and the way of life. Although not linked to any particular change towards explanation, there are s everal referrals to darkness, night and sleep which intensify the book’s complete fascination with night and the darkness. The events in the narration consists of several essays of events that occur at night, such â€Å"what his mother never knew† as the water that his mother placed under his bed for the spirits and which he drank every night, or in the essay â€Å"She had fallen asleep† which tells about a fortune teller meeting with a family, or â€Å"Hands in His Pocket† a boy cannot sleep his first night in a bizarre, disconcerting room. This short essay again refers to the night when the same boy who cannot sleep in a strange room, has to drag a dead man to his grave when it gets very dark. Other essay such as the â€Å"The Night the Lights Went out† and â€Å"First Communion â€Å" also refers to night and sleep, when

Euthanasia and Kants Morality Essay Example | Topics and Well Written Essays - 1500 words

Euthanasia and Kants Morality - Essay Example Legally, assisted suicide has been justified on certain grounds, for example in countries such as the Netherlands, Switzerland, Belgium and in the State of Oregon in the United States (McKean 1). This does not however change the fact that for most people the issue of euthanasia is fundamentally not about giving mercy. It is still the â€Å"killing† part that raises the hackles for most people. Mercy (or compassion) and killing (with an intent to kill, it can still be considered murder) are still clearly contradictory, i.e., posed in the very simplistic, yet lucid question: how could you possibly help someone you love or care about kill himself? How could mercy or love ever be allied with the destruction of life, no matter how little remains of it? The morality of any act according to Kant’s well-known adage of the categorical imperative only suffices if it can be raised as a universal law (Kant, Groundwork of The Metaphysics of Morals). To assist someone who wants to di e will almost never impel that unconditional sense of rightness, but instead the situation will almost always look at the conditionality of how a particular situation may be acted upon. This action is the opposite of what can be found in the morality of the categorical imperative. A thing according to Kantian morality is right because it is independent of any external cause. In the case of euthanasia, the external cause takes the forms of the mercy or a sense of â€Å"duty† to let a person die in dignity, or respect the wishes of someone who wants to end his life.... sion may be high due to a seemingly hopeless situation be trusted in deciding that life is better ended Is he or she an "autonomous" person in this case On the other hand, can a caregiver or a doctor with a close relationship with a terminally ill and suffering patient be looked at as merely performing a duty to respect the decision to die of someone he or she cares about Is it duty or is it something else The concept of autonomy or the sense of freedom and the principle of duty in Kant's theory of morality provide analytical tools to examine whether euthanasia is morally defensible. Autonomy and dignity, which are based upon the premise that a human being is free by way of reason to decide on what is wrong or right, have been used to justify euthanasia. Conversely, this line of reasoning suggests that the autonomy or dignity of a patient who expresses that life-prolonging treatments or care violate his or her sense of dignity as a human being should be respected. According to Kant, men are moral beings because by virtue of being free and capable of reason. However, he qualifies the term freedom, and explains further that there is a "negative" and "positive" sense of freedom. He wrote, "The sole principle of morality consists in the independence on all matter of the law (namely, a desired object), and in the determination of the elective will by the mere universal legislative form of which its maxim must be capable. This independence is freedom in the negative sense, and this self-legislation of the pure, and therefore practical reason is freedom in the positive sense" (Kant, Critique of Practical Reason, Book 1, chap.1, par 85). On both counts, whether in the negative or positive sense, the patient who is supposedly the originator of a decision that would

2 Assignment Example | Topics and Well Written Essays - 250 words

2 - Assignment Example His failure was rooted on conflict avoidance instead of coming up with strategies and solutions to counter them as they arose. The main sources of conflict in the school were security guards and locking of doors to fight violence and external interference. The presence of security guards was considered to give a negative image of the school to the public (Pg 3). Moreover, it would break the community trust the school was striving so hard to establish. The locking of the doors would interfere with the autonomy of the houses and free market policy would affect the quality of education. Flexible staffing was to enable students to choose courses from other departments. However, according to some department heads argued that the move would destroy the house system. Weis had created a culture of individualism whereby staff could only criticize each other in private. On the other hand, King was striving to create a collective culture whereby staff and students could share a platform and raise their issues

E-cigaretee Research Paper Example | Topics and Well Written Essays - 1000 words

E-cigaretee - Research Paper Example The smoking cessation industry is led by the USA in terms of the market size, which is the followed by UK, Germany and then Russia. However, almost in all the developed countries and even in many other countries globally, the smoke cessation industry has been growing rapidly. While the most known method for helping in smoking cessation traditionally has been nicotine replacement therapy (NRT), new methods products are now rising, which targets the smoking cessation industry (Wikinvest, n.p.). The market is segmented into two broad categories of the cessation therapy consumer segment and the smoking cessation products/pills consumers segment. The therapy market segment consumer segment constitutes the consumers who are seeking the services of medical professionals to assist them in the cessation of their smoking habits, with such consumers having access to 17 different smoking cessation therapies, but one of the therapies, the nicotine replacement therapy (NRT), remains the most predominant therapy that many smokers are seeking (Wikinvest, n.p.). The smoking cessation products/pills consumers segment comprises of the consumer segment that is purchasing the products manufactured by the smoking cessation industry, such as the smoking cessation pills, which are widely applied towards helping the smokers quit their habits. The use of the smoking cessation pills is highly adopted in the UK markets, with the product generating  £720m in revenue in the year 2011 alone (Steele, n.p.). The smoking cessation industry is relatively small in size, considering that it is an industry that is relatively new in the market, and its products are yet to be known very well. However, the industry is poised to grow in the near future to a substantial market. While the current market share of the smoking cessation industry is estimated at between 3 and 4% of the overall, the growth rate of the industry is

Global and Corporate Strategies Essay Example | Topics and Well Written Essays - 1500 words

Global and Corporate Strategies - Essay Example These are intended strategies which the management effects though intense, circumspect, deliberate planning, organising and executing, after considering all aspects and after giving these strategies a careful and through study. These strategies are well intentioned and management are well aware, from the initial stages itself, about the objectives these strategies would realise. However, emergent strategies are the realised strategies or the result of completed actions. While deliberate strategies are deliberate and planned, emergent strategies may be accidental and may not be really planned or deliberated. In real terms, deliberateness is the result of planned, well thought out, formulated, deigned, strategised and conceived strategies, while emergence may be in terms of innovative, accidental, spontaneous, instinctive and intuitive planning. In certain cases, management needs to take an immediate and critical decision, regarding clinching a competitive bid, or buying of a new unit. In such cases, strategic planning may not work and it would be necessary to rely on intuition, or instinctive nature of the decision maker. It may be proved correct or wrong at a later stage, or carried out "with practical and ethical difficulties." (Macrae 1998). But the fact remains that it is a spur-of -the movement decision and not one arrived after long, deliberate, and planned sessions. This is because "all corporations experience problems in implementing and using a formal planning system." (Henry 1977, p.40-45). Explanation of both strategies - deliberateness and emergence: Planning is a key aspect in deliberateness. Without planning, the question of strategising does not arise. In order to enforce deliberateness, strategies need to imbue it with time, efforts and mental thoughts. All relevant information are put into the decision theory, the options are weighed and assessed, different alternatives courses are considered, extensive analysis of the situation are considered, and then final deliberativeness are made. Therefore, it could be said that rigidity and lack of flexibility could be a main criteria in deliberateness" that might effectively narrow the gap between what-is and what-ought-to-be." (Eppel). Once strategic plans are drafted and finalised, the options for changes or modifications are minimal. Therefore, it would not be wrong to assume that bureaucratic elements are very much present in deliberateness since the laid out systems are to be maintained and followed. Thus a manager becomes restrained and restricted in his functioning, under the deliberateness strategy, since he has to follow the stipulated guidelines in totality, and flexibility, or innovative thinking may not be possible. However, emergent strategies are highly flexible and accommodating. In the case of any disruption or unthought-of threat, the deliberate strategy may be rendered ineffective, or unusable. Under such circumstances, emergent strategies seek to offer alternative solutions, in terms of unplanned, innovative perceptions that may be able to control the situation effectively and find a viable solution. This is

Classroom Community Investigative Paper Essay Example for Free

Classroom Community Investigative Paper Essay Feeling a sense of community is important for almost anyone. Even now, in college, the students in the Elementary Education Program at Utah Valley University are in cohorts. Why? To help us find others who we have common interests with, and who can help us learn and grow into great teachers. Because being in an environment where we feel safe as well as feeling a sense of belonging is important. Developing a classroom community for elementary students is imperative. A student who feels comfortable in the classroom will be able to learn and grow because they will not be afraid to make mistakes in front of others, and they will learn to appreciate the opinions of others. The sooner a child learns to work with and value others, the better. This not only benefits a person during their school years, but is an important part of success later in life. One tool we have learned about this semester to improve classroom community is morning meetings. Though I have not personally seen an elementary classroom morning meeting in action, the evidence of its success that I have seen and heard from our guest speaker, Sylvia Allan, as well as what I have read in our text books and researched online, has convinced me to try morning meetings in my own classroom. Our morning meeting packet states that morning meetings build a classroom community, which may improve student test scores. That is great reason to try them. Earlier in the semester when we were introduced to morning meetings, I was so excited. My goal as a teacher has always been to value every student. I was thrilled to have been given a tool that would do just that. My focus for morning meetings will be to help each child in my classroom realize how important and irreplaceable they are. Morning meetings will help to create an atmosphere of trust, which is essential for optimal student learning. The responsive classroom. org states that morning meetings â€Å"Build community, increase student investment, and improve academic and social skills. † That is exactly what I hope to do with them. Using the morning meeting tool in our own college classroom has been an effective tool for me as a student. Because I transferred from another cohort this semester, I did not know anyone else in our cohort. Participating in morning meeting has given me the opportunity to learn more about the other people in our class. Learning about the similarities I share with these people has allowed me to make connections with some of the students in my class, and has made me feel more comfortable and more willing to participate. I plan to use the morning meeting format as it is presented in the morning meeting packet with a few modifications. The greeting, sharing, group activity, and news and announcements portions are all important for the children to get to know one another and feel comfortable in the classroom. However, I will probably just write the news and announcements on the board and briefly go over it with the class because I plan to be teaching older grades. I would also like to add memorization of a poem each day, as well as a fun saying a la Silvia Allan. I like these ideas because it gives me the opportunity to prove to my principal that morning meetings are not only effective in building a classroom community, they are academic as well. I plan to initiate full morning meetings into my classroom on the first day of school. Because I have not actually used them in an elementary classroom setting yet, I am not sure if I will do every component every day. For example, the greeting may have to be on Mondays only due to time constraints. I also may not do a group activity every day. I may use this time as an opportunity to work on a concept I noticed the entire class had a hard time with. For example, if most of the class had a difficult time learning a math concept the day before, I would have a student with a good understanding of the concept explain it to the class while we are in morning meeting while the positive classroom community juice is flowing. Hopefully, the students who are having a difficult time with the concept will feel less threatened because we are working on the concept during morning meeting time, not math time. So how does a classroom community lead to differentiation in the classroom? Having a classroom where students feel accepted and accepting allows the teacher to be able to make accommodations for students who need it because the rest of the class understands why they need it. One of my favorite â€Å"Hallmarks of a Differentiated Classroom† that describes this in detail is â€Å"shared responsibility for the classroom between teacher and students, in the goal of making it work for everyone†. When students feel comfortable in the classroom and care about their fellow classmates, students are willing to share their strengths with the rest of the class for the betterment of others. They also realize their limits and are willing to strengthen them by learning from other students. A classroom community is a very important part of a successful classroom. It gives students a place where they feel comfortable and are not afraid to make mistakes. Students who feel comfortable in the classroom are more willing to make mistakes and learn from them, thus giving them a better opportunity to achieve their full potential. I am excited to use morning meetings in my classroom to build a successful classroom community.

Features of bluetooth technology Essay Example for Free

Features of bluetooth technology Essay The logo for Bluetooth is based on Runes surrounding the legend of Harald Bluetooth. Bluetooth the technology is based on communications central to man’s own personal space. Fundamentally Bluetooth operates within the Industrial, Scientific and Medical (ISM) band at 2. 4 GHz. It is a short-range wireless communication standard defined as cable replacement for a Personal Area Network (PAN) (see â€Å"Bluetooth†. Grolier Encyclopedia of Knowledge, pp. 87-94). Figure 1 is the Bluetooth Logo. A cable replacement standard has been defined because cables limit mobility of the consumer; they are cumbersome to carry around, are easily lost or broken. Often connectors are prone to difficult to diagnose failures; or are proprietary. To counteract these limitations Bluetooth is designed to be light and portable. It can be embedded to take the riggers of physical knocks and shocks. It includes standards and protocols to make it mobile, robust, reliable and not limited to one manufacturer (see â€Å"Bluetooth†. Grolier Encyclopedia of Knowledge, pp. 87-94). The operating band also fits the goals of Bluetooth, imposing requirements as a cable replacement. The cost needs to be comparable with cable. Reductions can be achieved by operating in the licence free 2. 4 GHz ISM band, keeping backward compatibility wherever possible lowers the cost of ownership by avoiding upgrades and having a relaxed radio specification enables single chip integrated circuit solutions. It also needs to be as reliable and resilient as cable and cope with errors and degradation caused by interference. For mobile devices it must be compact, lightweight, low power and easy to use (see â€Å"Bluetooth†. Grolier Encyclopedia of Knowledge, pp. 87-94). A. 1 Frequency Hopping We have addressed the reasons for the Bluetooth without delving into the ‘nuts and bolts’ of the technology to discover how it operates. For the majority of countries the ISM band used by Bluetooth is available from 2. 40-2. 4835 GHz, although some countries impose restrictions. In this band Bluetooth uses Frequency Hopping Spread Spectrum (FHSS) techniques in order to improve its immunity from interference (see J. Bray and C. F. Sturman, Bluetooth: Connect Without Cables†, Prentice Hall). In unrestricted countries the radios hop in pseudo random sequences around all available channels, this equates to 79 RF channels with a channel spacing of 1 MHz. Starting at a base frequency of 2402 MHz then the frequency of the channels, f, can be expressed as: f =2402 + n MHz where, n, is the channel number with an integer value in the range of 0 to 78. In restricted countries a limited frequency hopping schemes with just 23 channels is used and is catered for in the Bluetooth specification. Both hopping schemes have a 1 MHz channel spacing making it possible to design a simple radio interface whereby the baseband only has to specify a channel number and the radio multiplies this up to the appropriate frequency offset (see J. Bray and C. F. Sturman, Bluetooth: Connect Without Cables†, Prentice Hall). In this FHSS scheme there are 1600 hops per second, which is a hop every 625  µs. Part of this hop timing is taken up by the guard time of 220  µs allowing the synthesizer time to settle. The frequency hopping implements time division multiplexing as shown in Figure 2. The basis of the scheme has the Master device transmitting in the first 625 us slot, k, and here the Slave receives. In the next slot k = 1 the Slave is permitted to transmit and the master listens (see J.Bray and C. F. Sturman, Bluetooth: Connect Without Cables†, Prentice Hall). Figure 2: Frequency Hopping, master and slave interact on corresponding slots The radio must be able to retune and stabilise on a new frequency within tight time constraints. This is pushed further when establishing a connection; the hop rate can be shortened to every 312. 5 us. As the radios are constantly hopping to different radio channels, this ensures that packets affected by interference on one channel can be retransmitted on a different frequency channel. To further enhance resilience both ARQ (Automatic Repeat reQuest) and FEC (Forward Error Correction) form part of the specification (see J. Bray and C. F. Sturman, Bluetooth: Connect Without Cables†, Prentice Hall). One drawback with the normal hop sequence is the time taken for production testing. Bluetooth ensures adequate frequency coverage with a test sequence allowing the radios to be tested at a faster rate (see J. Bray and C. F. Sturman, Bluetooth: Connect Without Cables†, Prentice Hall).

Corporate Social Responsibility In Smrt Corporation Management Essay

Corporate Social Responsibility In Smrt Corporation Management Essay This report is written and compound to discuss Corporate Social Responsibility in the worldwide international company. Corporate Social Responsibility is the adoption by a business of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic responsibilities expected of it by its stakeholders (Thorne, Ferrell, Ferrell, 2008, p. 5). The key stakeholders of an organization consist of employees, customers, investors, suppliers, stockholders, governments, as well as communities. SMRT Corporation Ltd (SMRT) is one of the company that implements Corporate Social Responsibility in their company. SMRT is Singapores premier multi-modal public transport service provider which established in 1987. Corporate governance is one of the most important aspect in Corporate Social Responsibility. The Board and Management of SMRT are fully committed to continually raising the standard of corporate governance and to build a respected, trusted and transparent organisation which is essential to sustainability of the companys business and performance. Some of the sustained programme that has been made by SMRT to enhance and improve the lives and welfare of the community are corporate philanthropy, environment, community outreach, as well as safety and security. 2. Introduction Corporate Social Responsibility is the adoption by a business of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic responsibilities expected of it by its stakeholders (Thorne, Ferrell, Ferrell, 2008, p. 5). The key stakeholders of an organization consist of employees, customers, investors, suppliers, stockholders, governments, as well as communities. Nowadays, the awareness and implementation of Corporate Social Responsibility in Singapore has been increased since the establishment of Singapore Compact in January 2005. Singapore Compact is a national society that functions as multi-stakeholder platform in recognising the role and contributions of all Corporate Social Responsibility stakeholders. SMRT Corporation Ltd (SMRT) is one of the company that implements Corporate Social Responsibility in their company. SMRT is Singapores premier multi-modal public transport service provider which established in 1987. This report is written and compound based on the company background of SMRT, corporate social responsibility by SMRT which includes corporate philanthropy, environment, community outreach, safety and security, as well as current issue in market and media. 3. Company Background SMRT Corporation Ltd (SMRT) is Singapores premier multi-modal public transport service provider offering integrated transport services island-wide. Established in 1987, SMRT provides Mass Rapid Transit (MRT), Light Rail Transit (LRT), bus services, as well as rental of taxis. In addition, SMRT leases the commercial spaces and provides advertising buying service within their network. Singapore MRT Ltd started operating the North-South and East-West lines (NSEWL) of Singapores first Mass Rapid Transit System in the 1987. Singapore LRT Pte Ltd was set up in 1997 and two years later, became the first operator for Singapores pioneer Light Rapid Transit System in Bukit Panjang (BPLRT). SMRT Corporation Ltd has been listed on the mainboard of the Singapore Exchange Securities Trading Limited (SGX) since 26 July 2000. As a holding company, it wholly owns SMRT Trains Ltd (SMRT Trains), formerly known as Singapore MRT Ltd, and SMRT Light Rail Pte Ltd (SMRT Light Rail), formerly known as Singapore LRT Pte Ltd. SMRT Trains has commenced operations of Circle Line Stage 3 in May 2009 and Stages 1 and 2 in April 2010. In December 2001, SMRT Corporation Ltd acquired SMRT Road Holdings Ltd (formerly known as TIBS Holdings Ltd) for $198.6 million and became Singapores first multi-modal land transport operator, providing bus and taxi services in addition to its MRT and LRT services. SMRT Buses Ltd (SMRT Buses) and SMRT Taxis Pte Ltd (SMRT Taxis) are wholly-owned subsidiaries of SMRT Road Holdings Ltd. 4. Corporate Governance Corporate governance is the formal system of oversight, accountability, and control for organizational decisions and resources. Oversight relates to a system of checks and balances that limits employees and managers opportunities to deviate from policies and codes of conduct. Accountability relates to how well the content of workplace decisions is aligned with a firms stated strategic direction. Control involves the process of auditing and improving organizational decisions and actions (Thorne, Ferrell, Ferrell, 2008, p. 75). Corporate governance is one of the most important aspect in Corporate Social Responsibility. The Board and Management of SMRT are fully committed to continually raising the standard of corporate governance and to build a respected, trusted and transparent organisation which is essential to sustainability of the companys business and performance. For its efforts to achieve the excellent corporate governance, SMRT received some of the corporate awards such as Best Investor Relations (Silver) and Best Annual Report 2009 (Bronze) at Singapore Corporate Awards 2010, second place in Business Times Governance and Transparency Index 2010, Best Managed Board (Gold) and Best Annual Report 2008 (Bronze) at Singapore Corporate Awards 2009, Board Diversity Award (Co-Winner) at Securities Investors Association of Singapore (SIAS) Investors Choice Awards 2009, first place in Corporate Governance Award in the Mainboard category at Securities Investors Association of Singapore (SIAS) Investors Choice Awards 2008, and more. 5. Corporate Social Responsibility by SMRT Corporate Social Responsibility (CSR) means that a corporation should be held accountable for any of its actions that affect people, their communities, and the environment. It implies that harm to people and society should be acknowledged and corrected if at all possible. It may require a company to forgo some profits if its social impacts seriously hurt some of its stakeholders or if its funds can be used to have a positive social impact (Post, Lawrence, Weber, 2001, p. 58). SMRT believes that their success has to be channeled towards the greater good of the community. SMRT Corporate Social Responsibility programme sets out to make a positive impact on the economic, social and environmental well being of the communities that they serve. Some of the sustained programme that has been made by SMRT to enhance and improve the lives and welfare of the community are: 5.1 Corporate Philanthropy Corporate philanthropy has become important as companies are expected to do more than just give back to the community. SMRT corporate philanthropy programme is directed at voluntary welfare organisations, national events, education, sports, arts and the environment. In Financial Year 2006, SMRT made community contributions totalling S$3.18 million in cash contributions and sponsorships such as media space and corporate gifts. Some others of the philanthropic contributions that have done by SMRT are: SMRT Silver Tribute Fund The SMRT Silver Tribute Fund (Fund) is SMRTs biggest corporate social responsibility initiative to-date. SMRT Silver Tribute Fund was launched in December 2006 as a holistic corporate philanthropy and community outreach effort. All money raised by SMRT Silver Tribute Fund will go towards the six beneficiaries such as: Alzheimers Disease Association   Specialised Caregiver Support Service (Dementia), Ang Mo Kio Family Service Centers -Ang Mo Kio Yio Chu Kang Community Carers Scheme, Asian Womens Welfare Association AWWA READYCARE Centre, Geylang East Home for the Aged (GEHA), Singapore Leprosy Relief Association Home, and Tan Tock Seng Hospital Community Charity Fund   Helping Elderly Patients Programme.   Donations and media support for National Day Parade and support of the birthday celebrations in various ways including provision of a SMRT Train for Singapore Express, a community project which brought together 12,000 Primary Five students from 42 schools island-wide to design National Day decorations for public transport and bus stop shelters. Train ride for 200 disabled persons to promote community awareness of the unique needs of the disabled. Sponsorship of three SMRT buses as exhibition space for exhibits on environmental care for the Marine Parade Town Councils Clean, Green and Hygiene Carnival. Donation of a de-registered SMRT taxi to Alexandra Hospital for its Car Transfer Rehabilitation Programme. Partnership with the National Council of Social Services for the Disability Awareness Public Education Campaign. 5.2 Environment SMRT is committed to be an industry leader in environmental stewardship. SMRT prioritize and responsible to contribute to create a cleaner and greener environment. To embrace environmentally-friendly policies and practices in their business, operations and infrastructure, SMRT launched SMRT is Green in April 2008. SMRT make a conscious effort to adopt green practices in their operations in terms of energy, water, air and waste management. With all their concern and hard work to preserve the environment, SMRT received some awards for their contribution such as Most Energy Efficient Metro award at The Metros Award 2010, Top Achiever, Singapore Environmental Achievement Award 08/09 from the Singapore Environmental Council, two awards at the Land Transport Excellence Awards (LTEA) 2010 as the Most Eco-Friendly Transport Partner and the Most Creative Promotion/Campaign, and many others. 5.3 Community Outreach SMRT is active in outreach programmes that add colour and vibrancy to community while promoting the SMRT brand name. These programmes have been done to entertain, educate and inform to the public through their transport network. Some of the programmes are: SMRT Courtesy and Safety Programme This annual programme serves to remind commuters to adopt safe and well-mannered behaviour while in transit. The highlight of the programme is the SMRT Challenge. Courtesy and safety messages were also publicised via action packed road shows at our train stations, publicity posters, as well as through an art competition for children. SMRT and National Library Board (NLB) Read and Ride Programme The magic of books come alive for children of the Internet generation on MRT train. This partnership with NLB is complemented by the annual SMRT Tales on the Trains. These are story-telling sessions on board SMRT trains and are held during the school holidays. Hui Chun at SMRT MRT Stations SMRT transform one of their stations into a place of celebration to spread festive cheer among their commuters every year. SMRT are always joined by calligraphers and artists from the Life Art Society who will give out auspicious couplets and brush paintings, all of which are completed on the spot. 5.4 Safety and Security Safety and security is the top priority and the forefront of SMRT business and operations. To encourage and train the community to play a more active and effective role in enhancing safety and security in the public transport system, SMRT make a programme which is called by SMRT Community Emergency Preparedness (SCEP). The SCEP is the first integrated transport security training programme by a public transport service provider and is develop as a Public-Private-People (3P) partnership, in collaboration with the Land Transport Authority (LTA) and Ministry of Home Affairs Home Team departments. The registration to join the SCEP programme is free and all the participants will undergo three hours of theory and four hours of practical lessons. 5.5 Current Issue in Market and Media In order to celebrate World Environment Day, SMRT launched its third Go Green with SMRT public transport education campaign on 5 June 2010. The campaign, which runs till 30 September 2010, highlights the benefits of taking the train and bus better air quality, reduction in carbon emissions and lower carbon footprint per passenger kilometre. The campaign which promotes public transport for cleaner air and better health launched with giveaway of 300 limited edition travel passes to commuters who wear special badges and pledge to add public transport into their travel mix. The 300 limited edition travel passes are on top of the monthly draw (3-month free rides for 1 on SMRT trains and buses) and grand draw prizes (1-year free rides for 4 on SMRT trains and buses). 6. Conclusion Nowadays, majority companies implement Corporate Social Responsibility (CSR) as a form of their commitment to take care of the community and environment. SMRT Corporation Ltd is one of the company which implements CSR programme. With the implementation of CSR in their company means that SMRT is the company which is responsible for the welfare of the community and environment. One of the CSR programme that has been done by SMRT is committed to a clean and green environment by using environmental friendly fuel. Other CSR programmes are including corporate philanthropy, community outreach, as well as safety and security.

Faith in Hawthornes Young Goodman Brown Essays -- Young Goodman Brown

Nathaniel Hawthorne’s allegorical story â€Å"Young Goodman Brown† is set in Salem, Massachusetts during the late sixteen hundreds in a time of religious hysteria and only a few generations after the infamous witch trials. Although "Young Goodman Brown" is a fictional tale, it is based on the cynical environment of Salem during this time period. The short story is filled with many literary elements, leading you to question what did exactly happen to the main character at the conclusion. When analyzing a story like "Young Goodman Brown", one must recognize that the story is at whole symbolic. In the text, symbols are used to uncover the truth of the characters. The role of Faith as both a character and a spiritual element are crucial to both the story and the character of Young Goodman Brown. The names of the characters Young Goodman Brown and his wife Faith are both symbolic. â€Å"Young" infers the title character is naive and new at life. Brown’s youth suggests that he is an uncorrupted and innocent young man. Moreover, "Goodman" suggests his self-righteousness thinking he is a good man. Furthermore, "Brown" indicates he is a commoner. Thus, the full name implies he is the average naive and self-righteous Puritan. Faith’s name in the story represents his need to cling to faith. She symbolizes everything that is good and Christian to Goodman Brown. Brown’s marriage to Faith is symbolic of how he clings to faith in good in the world. The story begins with Young Goodman Brown departing from his wife. His pretty young wife Faith is immediately identified by the pink ribbons in her hair. â€Å"And Faith, as his wife was aptly named, thrust her own pretty head into the street letting the wind play with the pink ribbons on her cap.† (Hawthorne 197)... ...ssed though the use of setting, foreshadowing, and symbolism. William Graham Sumner once said â€Å"Men never cling to their dreams with such tenacity as at the moment when they are losing faith in them, and know it, but do not dare yet to confess it to themselves.† (brainyquote.com). This statement holds many truths to the thoughts and actions of the young Goodman Brown in Hawthorne’s allegorical story. Brown was quick to go on his foreboding quest, knowing what his meeting with the devil may lead to, and only when threatened and scared attempted to turn back to hold on to both Faith physically and psychologically. Whether his journey into the forest was an illusion or not, Brown’s perception of faith in society have been dramatically altered, as he may have lost all faith in humanity. brainyquote.com http://www.brainyquote.com/quotes/quotes/w/williamgra401700.html

Graduation Speech: Become People With Passion -- Graduation Speech, Co

Christmas Eve in Princeton, N.J, usually fulfills the picture-postcard promise of Christmas. And it was so, on that one particular Christmas Eve long ago. A light snowfall kissed the quaint Princeton houses, and door-to-door carol singers made their way to one particular door. The violinist's home. "O little town of Bethlehem," the boys sang, "how still we see thee lie..." In moments the door opened, and the gentle violinist stood in the doorway to greet the carolers. "Above thy deep and dreamless sleep, the silent stars go by..." The musician turned away, turned back into the house. Shortly he returned with his violin! The great man, the gentle old musician, accompanied the midnight carolers on his beloved instrument through each verse of the age-old hymn. Then, without a word, the young people turned away silently, and the old man slowly closed the door. And if this true story, if it is made more wonderful, it is not because a seasoned violin was brought out of retirement for one l ast spontaneous recital, but because the violinist himself has the best reason of all not to celebrate that snowy Christmas scene. The great genius was a Jew, and so revered was he that the very presidency of Israel once could have been his. But here is the rest of the story. Musicians will tell you, every great genius has his idol. This violinist's idol was Mozart. Once, a friend asked the violinist to comment on modern times. When the musician was a boy, wars were fought with rifles and cannons. Now the entire world might be devastated. What did that mean to the old man? The violinist hesitated, sat back thoughtfully in his chair. "It would mean," he said at last, "that people would no longer hear Mozart." For him, this most deeply conveyed the end o... ...lace for an answer. But, fellow graduates, you are here now, and I want to tell you that you do not have to live with the hopeless view that comes from this story. The one thing that Einstein was lacking was a relationship with the God I serve, who is Jesus Christ my Savior. If this genius would have allowed Him to answer his deepest question, he would have experienced a hope that would know no ends. Graduates, classmates, friends, the same hope that Einstein lacked is open for you to have. It is a choice you must make, to receive it or not, but I would be a selfish, inconsiderate person if I didn't share with you the hope that I have at the last opportunity that I will ever have to speak to each and every one of you. Class of 2012, I pray that you will become people with passion - passion for pursuing your dreams, and passion for the One who can give you hope.

The Mists of Avalon, by Marion Zimmer Bradley Essay -- essays research

The Mists of Avalon, by Marion Zimmer Bradley The Mists of Avalon, by Marion Zimmer Bradley, is not only an example of a Medieval Romance, but also tells the story of the women who stood behind King Arthur during his infamous reign in the Middle Ages. The term â€Å"Medieval Romance† does not necessarily mean that the piece using it contains any sort of romance. There are three criteria that must be meet to form a Medieval Romance. (1) The plot must divide into sharply separate episodes that often do not seem joined in any obvious casual fashion. (2) The plots generally take the form of tests that they must pass to attain form goal. (3) The protagonist fails tests, which often involve acts of moral and spiritual perception, until such a point that they finally follow advice. This book is not a typical Medieval Romance, but it contains all the important aspects of one. This novel explains the reasoning and decisions that Arthur made from the perspective of the women involved. The Mists of Avalon is a twist on the Arthurian tales as told by the four women instrumental to the story: Gwynhefar, Arthur’s wife; Igraine, his mother; Viviane, the Lady of the Lake, High Priestess of Avalon; and Morgaine, his sister, lover, and heiress to Avalon. The story is told by each as they saw it happen. In this novel, the legend of King Arthur is for the first time told through the lives, the visions, and the perceptions of the women central to it. By telling the story through a woman’s perspective The Mists of Avalon provides a feminine insight into the depths of Arthurian legend previously dominated by men.   Ã‚  Ã‚  Ã‚  Ã‚  The struggle between Christianity and the religion of Avalon is one of the central parts of the story. Arthur, whose mother was Igraine, sister to Viviane, grows up to be High King of Britain after his father, Uther Pendragon, dies. In this era there were two religions that the people studied. One was under the Christians vows. They believed that their was only one god, theirs. They believed that all other gods were false and sinful. In the Christian beliefs, the women were believed to be the ultimate sinners. Under this belief they were always made to feel subservient to their men. The other religion was under the Goddess, who the people in the mystical world of Avalon believed were responsible for man and all of its creations. It is stated of... ...y wished for a baby and had no ill will towards Avalon. The same goes for Morgaine, there was no malice in her actions, and we see this since her actions are told from her own perspective, not of a man’s. Arthur betrayed Avalon and this was the result. In the male perspective of Arthurian legend we see only actions of the women. In this tale told by women we see their thoughts behind their actions. These thoughts were not know from the male’s perspective, but with the woman’s insight into these matters we see that more clearly.   Ã‚  Ã‚  Ã‚  Ã‚  In a world where men largely dominate Arthurian legend, The Mists of Avalon gives us a profound feminine insight. The Arthurian world of Avalon and Camelot with all its passions and adventures is revealed as its heroines might have experienced it: Queen Gwynhefar, Igraine, Viviane, and Arthur’s sister, Morgaine. This is a story of profound conflict between Christianity and the old religion of Avalon. It was a story of Arthur’s betrayal of Avalon. It was the first time that an Arthurian legend was told by the viewpoint of the females involved in the story. The insights that these women provided to the story are truly profound.

Christinan/Musliim responses to black plague

It was a deadly disease that was causing destruction throughout the middle Ages. It devastated many people as well as killed many people. It had many names such as the Black Death, the great plague, and even the great pestilence. None of these names can describe the amount of struggle and devastation this disease brought upon the people living during the medieval times. This deadly disease killed about 25 million people in Europe in the Late 1340s.The plague followed trade routes throughout the Middle East, North Africa, and Europe. Not much knowledge of cleanliness and how sickness was caused was known during the Middle Ages but most believe that the plague was caused by bacterial strains. How was the way the Christian and Muslims’ way of handling the plague different? the meaning of responses mean a way of handling a situation. The first way that Christian and Muslim responses to the Black Death were different was their causes and preventions, which means their beliefs of wh at caused the plague and also what they believed could prevent it. In Europe people believed cause for the plague (document 5) that had nothing to do with religion were miasma carried by warm southern winds, excessive clothing, march 20 1345, and outrageous fashion.Near East people believed that causes for the plague were miasma due to wind carrying stench of Mongol bodies from Crimea, miasma due to overpopulation causing â€Å"evil monsters†, war ovens, demons, sin; alcohol and prostitution. People in Europe believed that some ways to prevent themselves from getting the plague were to build fires to purify contaminated air, reside in a house facing north to avoid southerly winds, fill house with sweet smelling plants, drink liquefied Armenian clay, rose water, peppermint, avoid sleeping on back, and breathe in latrine vapors.Near East people believed that some ways of preventing themselves from getting this disease was to consume pickled  onions, pumpkin seeds, and sour ju ices, build fires and fumigate, drink in a solution of Armenian clay, pass severe laws against alcohol and prostitution, stay indoors, avoid sad talk, and use letter magic. Causes and  preventions points to a difference in Christian and Muslim responses to The Black Death because both religions thought differently about the causes of the black plague and the way they should prevent it. It shows that the two religions had a different way of approaching the plague.The second way that the Christian and Muslim responses to the Black Death were different was the role of God, which means the part that God took in the lives of both the Christians and Muslims during the black plague epidemic. The plague was described as (document 4) a blessing from God and something that a Muslim should accept as a divine act. However, the Christians say â€Å"I am overwhelmed, I can’t go on!† Everywhere one turns there is death and bitterness†. The role of God points to a difference i n Christian and Muslim responses to the Black Death because it shows that the Muslims saw the plague as a gift from God while the Christians saw it as overwhelming. This demonstrates that both religions looked at how the plague affected them differently from one another.The way the Christians and Muslims handled the great plague epidemic were different from each other was their beliefs of what caused and how the plague could be prevented and the role God took in their lived during the spread of the disease. The difference between Christian and Muslim responses to the Black Plague is important because it demonstrates the differences between the ways the two religions decided to go about handling the plague. It is important for u to know these differences today because it shows us how the two religions lived their lives during the time that this disease was a huge part of their lives.

Assess the view that the positions of men Essay

Over the past few decades the roles of men and women have changed drastically. These changes occur throughout society, within a family or in a relationship. In the past, the most common relationship between the two genders would have been very different, with the men being viewed as more masculine and of higher authority, whereas the women of a society would have been viewed to have a stay at home role, where they would look after children and participate in household chores. During the 1900’s women were seen a minority, where the slightest amount of freedom would have been frowned upon. Nonetheless over the years, as we have developed, so have the different role for both genders, this now consists of sharing jobs equally in a household and around a workplace. The most obvious change within a family would be the amount of work the couple share, both in the household and outside of it. Since the 1960, where the civil rights act was released, it detailed that women were now able to work and should be offered equal opportunities as men, whereas in the past that would have been forbidden. Due to this seismic change, women are now able to provide for themselves, which in the past would have been extremely difficult as they would have essentially been dependent on their partner’s income. Gershuny, a famous sociologist, said that women who work full time would do less of the domestic labour jobs around the house. However statistics show this is incorrect. Women who work full time tend to still do 73% of the household chores, leavening only 27% to the men, who may or may not work full time. An equally significant aspect of this change would be the commercialisation of society today. Commercialisation of society is defined as the new technologies that have been introduced into today’s world in order to allow basic household chores, which would have takes several hours to do, to be completed within a few hours. The commercialisation of basic household necessities means that couples still have time to work and spend time with each other. For women, supermarket food products; means they don’t have to spend hours cooking and preparing food for the family. This would also mean, washing clothes now has become much easier due to the washing machine appliance. Due to this significant improvement, the hours of domestic labour on a woman has decreased a great deal. In spite of this, the commercialisation of products wouldn’t apply to everyone. Working class families or women would be able to afford such expensive items, however this doesn’t quite apply to poorer women; and hence they would suffer with longer hours of household chores. This also doesn’t take into account who uses these appliances; women still load and unload the dishwasher, or wash clothes. Despite having these appliances, it doesn’t necessarily mean these jobs are equally shared; the majority of women still complete them. Consequently, men and women are now becoming more equal when it comes to making decisions as a family. In the past men were off more authority and hence they were the ones that made the more important decisions. Stephen Edgell did a study in 1980 which showed that very important decisions were usually taken by men, important decisions were usually taken jointly however rarely by the wife alone, and lastly less important decisions were usually made by the wife alone. This has changed considerably over the years since the decisions are now shared equally. Pooling (where the couple have access to income and joint responsibility) has increased from 19% to 50%; on the other hand, allowance system (where men give their wives and allowance as a weekly budget) has decreased significantly from 36% to 12%. This shows a clear indication of how the roles have changed, although the increase for pooling was very little, we can judge that eventually role will get even. Moreover, we can see from the past that men and women were given gender scripts. Men were seen to be masculine and of higher standard thus they would work. This was often referred to as the instrumental role, where men were the providers. Women were viewed as having a role solely in the house where they would do household chores. This was often referred to as the expressive role, where women were the homemakers. Nonetheless this can be argued with the concept of homosexual couples. For example within a lesbian couple, they wouldn’t have suited gender scripts and hence would have to negotiate roles equally. Also the idea that now a day’s men aren’t the only providers within a family, women also work and hence can provide for themselves as well as their family. Having considered those points, there are many things to suggest things still need a lot of time in order to improve and become slightly equal. A concept that could argue the progress over the years would be the idea of dual burden which explains the roles women take upon themselves, or in other words are expected to take. Many feminists believe women are now doing two shifts, one at work which is paid work, and eventually returning home to do unpaid work. They believe men benefit from both works, as they receive a steady income as well as a clean house. Some also claim that women do three shifts, also called the triple shift. This is described as emotional work which is role which is usually related to women. Women have an extra unpaid shift where they return home to take care of the rest of the family, also called as the ‘labour of love’. Subsequently, it seems convincing to me that although roles have changed over the years, the change itself is very little because the roles within a family still aren’t as equal. Despite having the same job opportunities, the job of domestic labour in a household are far from equal. Nonetheless I believe roles will eventually change one day where they will be close to equal. However I think roles will never be fully equal.

Delta: Management and Candidates Essay

Supplementary Handbook for tutors and candidates Introduction to Delta Module Three English Language Teaching Management (ELTM) may be regarded as commercially sensitive. Candidates may wish to anonymise the name of the selected language teaching operation in order to preserve confidentiality. Module Three (ELTM) is an alternative to the standard Module Three within the Delta course. It specifically aims to develop candidates’ knowledge of, and competence in: Candidates are advised to narrow down their selected ELTM specialism in order to research a specific aspect in appropriate depth; for example. Staff development within HRM, or Introducing a new course within academic management. a chosen ELT management specialism methods of situation analysis design of change proposals implementation of change proposals Overview of requirements Candidates’ work should demonstrate a sound grasp of general ELT management principles and how these relate to the work of an LTO, and specific principles related to their chosen ELT management specialism, as well as key principles of strategic management, organisational improvement and change management. To achieve these aims, candidates need to: †¢ research a chosen ELT Management specialism †¢ understand and use appropriate methods of situation analysis for the chosen specialism in a specified language teaching operation (LTO) †¢ design a change proposal to overcome issues identified in the analysis †¢ design an implementation plan for their change proposal †¢ synthesise all their learning into a project which can be coherently presented to a third party. Having considered the general principles and implications of the ELTM specialism and chosen topic area, candidates should carry out an independent situation analysis of the chosen specialism leading to the design of a change proposal relating to the area. Candidates should show how their proposal reflects the findings of the situation analysis and should consider how they would subsequently implement the proposed change bearing in mind the principles of change management. The full syllabus can be downloaded at http://www. cambridgeesol. org/exams/teac hing-awards/delta-modular. html The project will be reported in the form of an Extended Assignment (4,000-4,500 words, excluding appendices) and includes 5 parts: Module Three (ELTM) is assessed via an extended written assignment. Part Part 1 1,200 Situation analysis and commentary 1,000 Part 3 Proposal and justification 1,200 Part 4 Implementation 900 Part 5 academic management human resource management (HRM) customer service marketing Introduction: Review and key issues Part 2 Candidates must select one of the following specialisms:Length Conclusion 200 4,500 Candidates who select to do ELTM as their specialism for the Delta Module Three need to have access to a language teaching operation (LTO) e. g. a language school or institution. They also need to consider how they will have access to the data/information they will need in order to proceed with their proposal. For instance, if they are dealing with ‘Customer Service Management’, they will probably need to have access to customer feedback data, material which The total length may be between 4,000 and 4,500 words, but the proportion of words in each part should be approximately as indicated above, and must not exceed 4,500 in total. 1 Assignment outline and guidance for Candidates synthesised a number of different key sources, typically at least 5-6 in Part 1. †¢ Where two specialisms overlap, it is important that one specialism has the priority. So, for example, a candidate may choose Customer Service as a specialism and then design a proposal which includes some ideas related to Marketing. In this case Customer Service would be the specialism and this would be discussed in Part 1. †¢ See note on page 1 re advisability of narrowing down the selected ELTM specialism in order to research a specific aspect in appropriate depth. n? Part 1 Introduction Length: 1,200 words (plus or minus 10%) A brief rationale for choice of the ELTM specialism and review of the key issues. This will include a discriminating review of relevant literature and a consideration of general ELT management principles and how these relate to the work of an LTO, as well as specific principles related to their chosen ELT management specialism: academic management, human resource management, customer services or marketing). n? Part 2 Situation analysis and commentary Length: 1,000 words (plus or minus 10%) Guiding questions An explanation of how an aspect of the language teaching operation (LTO) was analysed, and how the results of this analysis were used to clarify the areas requiring attention in order to improve the current situation within the LTO. †¢ Why did you choose the ELTM option? Why did you choose this particular specialism? †¢ What theories and principles in the academic and professional ELT management literature have you found relevant, useful or  challenging? †¢ What ideas from observation and experience of LTOs have you drawn on? Guiding questions †¢ What is your educational context ? What are the main characteristics of the LTO, e. g. type of language teaching operation, size, purpose, local/national context etc.? †¢ How was the current situation analysed? What is the source of information? (e. g. was data collected by the LTO management or by yourself as part of your job? ) Why were these methods selected? (e. g. as part of institutional management routines, for compliance with accreditation requirements or as part of your own research? ) †¢ Who are the key stakeholders and what influence do they have? †¢ What were the results of the analysis of data? How did you use these results to clarify the focus of your proposal? Advice to candidates †¢ Candidates who choose this ELTM option should ideally have experience of working as an academic manager (such as programme manager, DoS/ADoS), or in a similar managerial role within an LTO. †¢ The context, background, problems, etc. of the specific LTO should not be discussed in Part 1. †¢ Candidates are expected to show understanding of the key issues related to ELTM and their chosen specialism using relevant terminology. †¢ Key issues should be critically discussed and supported with reference to reading and knowledge/experience gained from working in an LTO. †¢ It is recommended that candidates research their chosen specialism by doing relevant reading before planning/finalising Part 2 of the assignment. †¢ The review of the literature should go beyond simply finding one or two sources which describe the specialism, and should show that the candidate has read and Advice to candidates †¢ Candidates should briefly provide a reason for choosing this particular LTO, and give some brief information on their own role within it, if appropriate. †¢ Candidates need to provide a brief overview of the LTO but should avoid being overly descriptive. The purpose of Part 2 of the assignment is to analyse, not simply describe. 2 Guiding questions †¢ It is important that the analysis focuses in detail on a specific aspect of the working of the LTO in relation to the selected specialism rather than being a general analysis of the context. †¢ Candidates are expected to show awareness of principles of management data analysis (e. g. customer/stakeholder analysis). Terminology should be used and referenced to its sources. Understanding of these principles does not mean purely stating lists  of factors. Candidates need to show how awareness of these principles has influenced their choice of situation analysis procedures. †¢ Candidates are expected to choose appropriate tools/instruments to conduct their analysis. It is important to show which instruments have been used and why, and to provide examples of all instruments used in the appendix. Where many different instruments have been used, it is important to provide a summary of these in the appendix, preferably in a chart format for readers’ ease of access. †¢ It is also important to demonstrate clearly how analysis of these instruments has been conducted. Analysis of the tools used should be detailed and clearly indicate how priorities for improvement have been arrived at. A clear summary of the analysis, possibly in chart format in the appendix, should be provided, so as to show how the results have been synthesised. †¢ Candidates may make use of data which has already been gathered by others (within the LTO for example), but they would need to analyse or, if already analysed, critique this data themselves. †¢ The results of the analysis need to be highlighted here in Part 2 in brief, and then used to identify key priorities for improvement which feed into designing the  change proposal in Part 3. †¢ What priorities have you identified from the above situation analysis for improving the current situation in your educational context (LTO)? †¢ In what ways is your proposed change based on, or influenced by, your reading of relevant literature related to strategic management and organisational improvement? †¢ What are the institutional and educational aims and objectives you hope to achieve? How will the proposal improve the current situation in your LTO? †¢ What is the content of the proposed change? What are the expected outcomes? How will the proposal work in practice? †¢ What institutional requirements or other constraints have you taken into account? Advice to candidates †¢ It is essential that the change proposal is clearly influenced by the situation analysis from Part 2 of the assignment. †¢ Candidates are expected to show awareness of principles of strategic management and organisational improvement. Terminology should be used and referenced to its sources. Understanding of these principles does not mean purely stating lists of factors. Candidates need to show how awareness of these principles has influenced the design of the change proposal. †¢ The change proposal needs to clearly state the problems which are to be addressed and the aims and objectives of each component of the proposal. It should involve one specific focus rather than a range of smaller initiatives. †¢ The change proposal needs to be realistic and should acknowledge relevant institutional constraints, where appropriate. †¢ While tables or charts may be used to summarise the change proposal, sufficient prose is required to expand details and provide explanations. †¢ It is important for candidates to discuss their proposal from a management perspective and to avoid being too descriptive about the details of the proposed change (i. e.  if the topic is Introducing a new course, the focus should be on how this contributes strategically to the LTO rather than on curriculum theory). Part 3 Proposal and justification Length 1,200 words (plus or minus 10%) Discussion of the content and structure of the proposed changes in relation to the key issues and principles discussed in Part 1 and the priorities for improvement identified in the analysis in Part 2. 3 n? Part 4 Implementation intended outcomes and change management principles rather than simply describing the process. The link between the implementation plan and the change proposal is paramount. †¢ The implementation plan needs to be realistic and should acknowledge relevant institutional constraints where appropriate. †¢ It is important that candidates include some indication of how they intend to evaluate the outcomes of their implementation plan. Length: 900 words (plus or minus 10%) An explanation of how the proposed change will be implemented and why (with reference to the relevant literature) accompanied by a detailed action plan/operational plan, showing how the change will be put into practice. Guiding questions †¢ What approach to implementation will be used and why? How has your reading of  change management, decision-making, and/or project management influenced your choice of approach? †¢ What will be the impact of the proposed change on different stakeholders, internal and external? †¢ How exactly do you propose to implement your proposed change? †¢ How will people and resources be managed during the change process? †¢ In what ways, if any, are your choices of implementation constrained institutionally and contextually? †¢ How will you evaluate the outcomes of the implementation? n? Part 5 Conclusion Length: 200 words maximum Consideration of how the proposal is linked to the key issues outlined in the introduction. Guiding questions †¢ How has your proposal applied the principles you discussed in Part 1? †¢ What do you expect to be the benefits for the LTO of your proposal? †¢ What do you consider to be some of the limitations of your proposal? Advice to candidates †¢ In this section, candidates should summarise how the proposal and accompanying implementation plan will achieve the objectives identified for the LTO. †¢ This should not simply be a reiteration of everything that has been said in the assignment. Some indication should be given of the expected benefits of the proposal to the LTO and some of its limitations. †¢ It is important that all the parts of the assignment are linked and build on one another. Reference to the points made in the introduction are appropriate in this concluding section. †¢ Failure to include a conclusion will lead to the candidate losing marks for presentation and organisation. Advice to candidates †¢ Candidates are expected to show awareness of principles of change management, decision-making and/or project management. Terminology should be used and referenced to its sources. Understanding of these principles does not mean purely stating lists of factors. Candidates need to relate these factors to their choice of  implementation approach. †¢ The main emphasis in Part 4 of this assignment should be on outlining what will be done to implement the change proposal and how this will achieve the intended outcome. Change management principles should be used to justify the choices made rather than discussing these per se. †¢ It is important that candidates show, through use of a detailed operational/action plan, what actions need to be undertaken when, how and by whom in order to implement the proposed change, and that it is clear how each action leads to an intended outcome. †¢ Candidates must provide a clear rationale for their implementation plan in terms of 4 n? Appendices advised to develop and make explicit their approach to the module. It may be that a whole group chooses the same specialism, e. g. Human Resource Management’, in which case the same input can be provided for all candidates. If a range of specialisms is chosen, then input may be given by tutors with some expertise in the topic area. The purpose of appendices is to provide both supporting evidence and explanatory materials to help the reader make sense of the assignment. Appendices to be attached to main body of assignment †¢ Situation analysis results †¢ Implementation plan  Candidates may wish to register at a centre and receive individual advice and support. In this case, they should advise centres of their specialism, ensure that the centre where they are registered is able to provide this for the ELTM option and check the centre’s arrangements for this provision. Appendices to be attached as a separate document †¢ A completed sample of all analyses used Advice to candidates †¢ The summaries of the situation analysis results and the implementation plan should be attached as appendices to the main body of the assignment (and labelled Appendix 1: Situation Analysis Results; Appendix 2 Implementation Plan). †¢ All other appendices, e. g. samples of analysis instruments and other relevant documentation should be submitted as a separate document. †¢ Appendices should be numbered and included in the contents pages. They should also state what they contain, e. g. Appendix 3: Situation Analysis Instruments; Appendix 4: Suggested Marketing Brochure, etc. †¢ Candidates are not required to include copies of all completed instruments from all participants in the data analysis, but they should include single completed samples. Similarly, candidates are expected to include samples of any relevant documents which  support the change proposal. For the ELTM Extended Assignment, candidates need to have a breadth and depth of knowledge and awareness of issues related to ELT Management. For this reason, it is important that candidates read widely before starting the assignment. Candidates should also read and be familiar with the key principles and issues in the following areas: †¢ †¢ †¢ †¢ management data analysis strategic management and organisational improvement change management project management n? Choice of topic for the assignment The focus of the assignment will be on ELT Management. It is the prerogative of the centre to  decide if they are able/willing to supervise this ELTM option. Candidates will also need to have access to an LTO and data relating to the area chosen as a focus for the assignment so that Parts 2-4 of the assignment can be completed. They will need to consider their own role within the LTO carefully before choosing this ELTM option and before deciding on the specific focus of their specialism. Candidates’ status within an LTO determines their access to information and, for candidates already in a management role, the scope of their responsibilities and limits to their authority. For instance, even someone at middle management  level, such as an academic manager, (e. g. Director of Studies (DoS)), may have little or no influence over organisational structure or HRM policies, while the language teaching operation (LTO) itself Guidance for tutors and candidates General advice Candidates are not required to follow a course to prepare for the Delta Module Three ELTM Extended Assignment. However, candidates who do receive support from their centres will benefit from having a structured approach to their preparation for this assignment. Such support may be in the form of a course, individual/group tutorials, or online packages, and may be provided in parallel with, or separately from, Delta Modules One and Two. Where the ELTM Extended Assignment is supervised as part of a course, each centre is 5 may be constrained by compliance with accreditation or legislative requirements. †¢ Candidates should ensure that the file size does not exceed 10MB. It is especially important that the file containing appendices is not too large as this may cause problems for online uploading and downloading of assignments. Candidates must choose from the list of four specialisms provided. If a candidate wishes to focus on a specialist area not included in the list, the centre may contact the Cambridge ESOL Helpdesk for advice: ESOLHelpdesk@CambridgeESOL. org †¢ Candidates are expected to proof their assignments for presentation and language errors. †¢ The title page should contain details of centre and candidate number, ELTM specialism and topic chosen and the word count. †¢ A contents page listing headings/sub-headings and including page numbers should be provided immediately after the cover page. †¢ Pages should be numbered by using the ‘insert page number’ function in Word. †¢ A running footer should be inserted with candidate name and assignment title. †¢ Headings should be used for sections in the body of the assignment. Sub-headings should be used where appropriate for sub-sections. †¢ The word limit is very important as it provides a form of standardisation for the assignment. Candidates should therefore plan their assignment to cover the criteria within the word limit. Assignments which exceed the word limit will be penalised during marking. Assignments more than 100 words over-length will be returned to candidates unmarked. The Suggested word limits for each section will help candidates organise themselves accordingly. Candidates should use the ‘word count’ function in ‘Word’ (by highlighting all their text between the end of the contents  pages and the start of the bibliography section) to monitor the number of words, and they are advised to note that examiners will automatically check all word counts before marking. (The version of Word used to check the word count should be indicated with the word count on the front cover of the assignment. ) †¢ Footnotes should not be used at all for this assignment. All references and terminology are to be included in the text, and count towards the overall word limit. †¢ Summaries of key data, (e. g. charts which summarise the situation analysis results, overview of the implementation plan, etc. ) may be included  in the text itself for readers’ ease of reference, but further detail, (e. g. questionnaires, analysis of specific instruments used etc. ) should be put into the appendix. n? Staging and planning It is recommended that candidates be advised to address the various stages of the assignment separately, and that a study plan be drawn up so that candidates clearly carry out the necessary background work for each stage before moving on to the subsequent stage. Tutorials may be built into this planning to provide more structured guidance. n? Presentation of the assignment Advice to candidates †¢ The assignment is to be submitted electronically as two (and no more than two) documents with 2. 50 cm margins †¢ The first document should be submitted as a Word (. doc) document and entitled as follows: centre number_candidate number_surname_Delta3_ELTM_month year. doc e. g. 11111_001_smith_Delta3_ELTM_1211. doc The collation of situation analysis results and the implementation plan should be included as appendices in this document. This is to help markers locate essential information and to ensure that all original work is included in any plagiarism check. †¢ The second document may be submitted as a word document or as a pdf. It should be  entitled as follows; centre number_candidate number_surname_Delta3_appendices_ month year. doc or . pdf e. g. 11111_001_smith_Delta3_appendices_1211 .doc (. pdf) Samples of customer/stakeholder analysis instruments should be scanned electronically and included in the second document. 6 n? Reading, bibliography and referencing Edited book: Advice to candidates Bush, T. & Bell, L. (Eds. ) (2002). Educational Management: Principles and Practice. London: Paul Chapman. †¢ †¢ †¢ †¢ Candidates should refer to an extensive range of reading resources. There should be explicit evidence of background reading in  all of the first four sections of the assignment. This will typically include four to six different sources for each section. Some sources may be referred to in more than one section of the assignment but overall reference should be made to at least 8-10 different sources. Candidates are expected to do appropriate research into: ELT Management and their chosen specialism; management data analysis, (e. g. customer/stakeholder analysis); strategic management; organisational improvement; change management and decision-making. Appropriate terminology should be used and sources referred to where necessary. These should be clearly referenced in the text, (e. g. White et al. 1991). If specific quotes are used, they should be referenced using author(s)’ surname(s), year of publication and page numbers quoted (e. g. Fullan 2001:98). Page numbers are not required if direct quotes are not used. The bibliography needs to be presented appropriately in alphabetical order of author’s surname (see examples below). Year of publication, city and publisher should be included. This should be presented after the body of the assignment and before the appendices, and should only include publications referred to in the text itself. The second line of each bibliography entry should be indented. Referencing should follow a recognised format throughout the assignment. It is recommended that this be done according to the APA Publication Manual, (5th ed. , 2001); for more information see www. apastyle. org. Examples of several references are given below. Section of edited book: Stoll, L. (2003). School culture and improvement. In M. Preedy, R. Glatter & C. Wise (Eds. ) Strategic Leadership and Educational Improvement (pp 92-108). London: Paul Chapman. Electronic source: British Educational Research Association. (1992). Ethical Guidelines. Retrieved 19 July, 2011, from: http://www. bera. ac. uk/guidelines. html Associations and corporate authors: American Psychological Association. (2001). Publication Manual of the American Psychological Association (5th ed. ). Washington, DC: American Psychological Association. Note on plagiarism Plagiarised work will not be accepted. Candidates should be advised on what constitutes plagiarism and how to avoid it. Centres should advise candidates that assignments are checked electronically for plagiarism and that plagiarism will be penalised. Plagiarism checks include checks against previously submitted assignments  as well as assignments or parts of assignments which include passages copied from online resources or books. Plagiarism includes: †¢ copying another’s language or ideas as if they were your own †¢ unauthorised collusion †¢ quoting directly without making it clear by standard referencing and the use of quotation marks and/or layout, (e. g. indented paragraphs) that you are doing so †¢ using text downloaded from the internet without referencing the source conventionally †¢ closely paraphrasing a text †¢ submitting work which has been undertaken wholly or in part by someone else. Single author book: Mintzberg, H. (2001). Strategic Safari. Eaglewood Cliffs: Prentice-Hall. Centres should inform candidates that submission of assignments which have been plagiarised will lead to the candidate’s disqualification and a ban on re-entry of up to three years. Journal article: Srikathan, G. & Dalrymple, J. (2003). Developing alternative perspectives for quality in higher education. International Journal of Educational Management 17(3), 126-136. 7 Assessment Presentation and organisation – maximum 14 marks n? The Module Three ELTM Extended Assignment is assessed with reference to a detailed Mark Scheme which allocates marks for  the five assessment categories, each of which is divided into three sub-categories. The total number of marks available is 140, divided as follows: †¢ Academic writing, language and referencing †¢ Presentation, coherence and organisation †¢ Clarity of argument and quality of ideas n? Marking A Principal Examiner guides and monitors the marking process. The process begins with coordination procedures, whereby the Principal Examiner and a team of examiners establish a common standard of assessment through the selection and marking of sample assignments. These are chosen to represent a range of performance across the different ELTM specialisms selected for this assignment. During marking, each examiner is apportioned randomly chosen assignments. A rigorous process of coordination and checking is carried out before, during and after the marking process. Grasp of relevant issues for ELTM maximum 35 marks n? †¢ Review of the relevant general and ELT management literature †¢ Understanding of key issues in the chosen specialism †¢ Application of relevant management knowledge to practice and identification of key issues Situation analysis and commentary maximum 28 marks n? n? Grading †¢ Understanding and application of key principles of management data analysis †¢ Analysis of the instruments used and identification of areas for improvement †¢ Discussion and justification of prioritised areas for improvement in the LTO supported by the analysis Results are recorded as three passing grades (Pass with Distinction, Pass with Merit, Pass) and one failing grade (Fail). The marks required to obtain each grade are: Pass approximately 80 marks Pass with Merit approximately 100 marks Proposal and justification – maximum 35 marks Pass with Distinction approximately 120 marks †¢ Understanding and application of key principles of strategic management and organisational improvement †¢ Justification of the change proposal in terms of ELTM and identified requirements †¢ Specification of the change and its intended effects, and of managing institutional constraints At the end of the marking process, there is a grading meeting to check scores around the grade boundaries. The grade boundaries are set in a way that ensures that the level of knowledge required to obtain the three passing grades: n? n? †¢ is consistent with the grade descriptions on page 9 of this handbook †¢ is the same from one session to the next. Implementation – maximum 28 marks The following information is used in the grading: †¢ Understanding and application of key principles of change management and decision-making †¢ Justification of implementation procedures in terms of ELTM and identified needs †¢ Designing an implementation plan and thinking through its impact on stakeholders †¢ comparison with statistics from previous years’ examination performance and candidature †¢ recommendations of examiners, based on the performance of candidates. 8 Grade descriptions Pass with Distinction Excellent piece of work which shows a very high level of understanding, analysis and application, and which displays originality and critical insight. Very high standard in all of the following areas: †¢ Understanding of: the selected specialism; principles of situation analysis; principles of change management; principles of decision-making †¢ Analysis of key issues in the topic area and the LTO; justification of the change proposal and implementation plan †¢ Identification of key priorities for change; design of implementation plan †¢ Academic writing, presentation and organisation, clarity of argument and quality of ideas. Pass with Merit Very good piece of work which shows a high level of understanding, analysis and application, and which displays some originality and critical insight. High standard in most of the following areas, but with some room for improvement: †¢ †¢ †¢ †¢ Understanding of: the selected specialism; principles of situation analysis; principles of change management; principles of decision-making Analysis of key issues in the topic area and the LTO; justification of the change proposal and implementation plan Identification of key priorities for change; design of implementation plan Academic writing, presentation and organisation, clarity of argument and quality of ideas. Pass Satisfactory piece of work which shows an acceptable level of understanding, analysis and application, and which meets the requirements of the assignment. Good standard in some areas, but some room for improvement in most of the following areas: †¢ Understanding of: the selected specialism; principles of situation analysis; principles of change management; principles of decision-making †¢ Analysis of key issues in the topic area and the LTO; justification of the change proposal and implementation plan †¢ Identification of key priorities for change; design of implementation plan †¢ Academic writing, presentation and organisation, clarity of argument and quality of ideas. Fail Inadequate piece of work which fails to show an acceptable level of understanding, analysis and application. Substantial room for improvement in some or all of the following areas: †¢ Understanding of: the selected specialism; principles of situation analysis; principles of change management; principles of decision-making †¢ Analysis of key issues in the topic area and the LTO; justification of the change proposal and implementation plan †¢ Identification of key priorities for change; design of implementation plan †¢ Academic writing, presentation and organisation, clarity of argument and quality of ideas. 9 Cambridge English Teaching Qualificationds Delta Supplementary Handbook for tutors and candidates Cambridge English Teaching Qualifications Teaching Qualifications University of Cambridge ESOL Examinations 1 Hills Road Cambridge CB1 2EU United Kingdom Tel: +44 1223 553997 Email: ESOLhelpdesk@CambridgeESOL. org www. CambridgeESOL. org  © UCLES 2011 | EMC/7861/1Y07